The correct pronounciation of my last name is difficult, almost impossible to do, for native English speaking people.

When a sales person calls me, they need to address me by my last name. When they then try to start with “Mr.  Stienhu….” … I tell them quickly: Just call me Tom.

It became a natural things to say.

I new about marketing that your own name is a powerful tool. But would always have to be spelled. I do like my first name very much – so that is how “” was born.